What Business Process Automation Really Means
You’re drowning in repetitive work. Your team is spending hours on tasks that feel important but don’t move the needle. Information gets lost between emails, spreadsheets, and conversations. Critical follow-ups slip through the cracks. And every time you try to grow, the chaos multiplies. You’ve heard “automation” can fix this. But what does that actually […]
Building for the Long Term: Why We Replaced Airtable vs NocoDB (Real Case-Study)
At 710 columns, we hit a wall we didn’t see coming. Not because we made a mistake. Not because someone “didn’t plan properly.” But because the system was doing exactly what it was supposed to do: evolving to meet real business needs. The project had been moving perfectly. The client’s workflows were faster. The data […]
The Moment Marinext AI Needed Higher Operational Standards And the System We Built to Deliver World-Class Automation
There’s a moment every growing company experiences, the moment when success becomes a threat to its own stability. For Marinext AI, that moment came after a conversation with a potential client… and after reviewing several of our already-running projects. As I walked through the automations we had built, the workflows we were maintaining, and the […]
The 7 AI Landmines That Can Destroy Your Business (And How to Avoid Them)
I’ll be honest with you. As the CEO of an AI automation agency – Marinext AI, I live and breathe this technology. It’s the most powerful tool I’ve ever worked with. And right now? The excitement is everywhere. Every CEO, every team lead, every entrepreneur wants to know how AI can make their business faster […]
Beyond the Prompt: Why AI-Built Workflows Fail (And What My HARDEN™ Method Taught Me About Making Them Work)
If you’re in my line of work, you’ve seen the hype. Every day, there’s a new video or a new post claiming, “AI can build your workflows now!” You see these demos where someone gives a tool like ChatGPT a single prompt, such as “Create a Make.com flow for content generation”, “Build me a Zapier […]
How We Transformed a 30+ Table Recruiting System From Excel Spreadsheet Pain to Airtable Intelligence [Real Case Study]
Every business that grows eventually discovers the same painful truth: Excel and Google Sheets don’t scale. They’re incredible tools for ideas, MVPs, and early operations. But once your business becomes real (especially once you have multiple teams, dozens of workflows, hundreds or thousands of data points, and information flowing across departments), spreadsheets stop being helpful […]
Why Enthusiasm Isn’t Enough: Sales Psychology and the Role of KPIs in Automation
“Rosti, great lecture. This is exactly what we need in the company!“ M.’s eyes were shining with enthusiasm as he described how he wanted to transform his logistics company. He had watched the free lectures on automation and artificial intelligence by co-founder Rostislav Karashki. Two meetings.Six hours of intensive discussions.Eighteen automations, carefully divided into four […]
When and Why to Migrate Your CRM from Google Sheets vs Airtable CRM: A Practical Case Study
Every business starts somewhere. Very often, the first customer database lives in a simple Google Sheets file. Using Google Sheets as a CRM is like “riding a bicycle” for the first time. It is cheap, easy to handle, and perfect for a start. (I still remember: when I launched my first agency in 2018, I […]
What is “PDD” and Why It’s Critical When Building Automations?
Imagine you want to build a house. Before you start laying bricks, you create a plan. Detailed blueprints. Specifications. Measurements. Without this plan? The house might collapse. Or worse – you’ll build something completely different from what you envisioned. In the world of automation, this plan is referred to as a PDD, or Process Design […]
When AI Agents Cost More Than They’re Worth: A Lesson from a Real Project
🎯 The Challenge Today’s article comes directly from my practice – from a project that made me fundamentally rethink how I approach automation with artificial intelligence. And no, this isn’t about a technical failure. This is about a crucial insight: sometimes the best solution is NOT to use AI. Let me tell you about a […]